For many years, PORSCHE has taken to the far north of Finland in winter to test their cars in the extreme conditions of ice, snow and sub-zero temperatures.
Interested customers can also book this experience and drive around in specially prepared cars on the frozen lake and the adjacent woods.
In winter 2019/2020 Porsche decided to add a bit more glam to the otherwise pretty dark scenario. Together with Berlin based agency dreaminc Martin Kuhn devised a setup with 20 custom built RGB LED tubes that were placed around the main track.
The tubes are linked to the movement of the cars – each car has a Zactrack PRO tag which talks to a custom setup with Stage Precision software. The whole setup is easily controlled by a custom app and works without any technical support for almost 4 months. With one years pause during Covid, the same system is going out again for the season 2022/2023
